The Story of BRAYCE®
A passionate hockey player wanted to carry his jersey number everywhere—without getting a tattoo—so he developed the idea for personalized sports bracelets.
Partnering with Tanja and her team of specialists in production, design & fulfillment, they created this patentable product combining innovation and personalization.
BRAYCE® was born from understanding the pride athletes attach to their numbers. But we go beyond serving just athletes, we're a bridge connecting fans to the heart of the game, letting them carry their hero's number wherever they go.
Your Number. Your Story. Your BRAYCE®
What´s Behind the Name BRAYCE®?
The name BRAYCE® combines “Bracelet” and “Player.” It also plays on the word “embrace” – because that’s what it’s all about: proudly celebrating and wearing your passion and identity as an athlete. BRAYCE® is more than just an accessory. It’s your statement, showing that you’re part of the game – always and everywhere. It’s the pride you feel when you wear your number, a reminder of what it means to have earned your place on the team.
Built for Athletes
Every BRAYCE® bracelet is designed with athletes in mind. Waterproof, durable, and comfortable enough for intense training sessions while elegant enough for everyday wear. From the court to the office, your BRAYCE® performs.
Personalized Perfection
Your jersey number isn't just digits - it's your identity. BRAYCE® transforms your number into premium jewelry that tells your story. Whether it's your own number or your hero's, make it personal.
Why I Wear No. 55
"I never thought I could hit 55 km/h in slalom water skiing. My coach believed in me when I didn't believe in myself. Through pain, falls, and injuries, I kept pushing. The day I hit 55 km/h changed everything.
#55 became my reminder that nothing is impossible with work and determination. That's the mindset behind BRAYCE®. Your number isn't just a digit - it's your story of perseverance.
While #55 is my motivation number, on game days I wear my daughter's jersey number. Because her number tells its own story of courage and teamwork. Just like yours does."
"No.55 - My Source of Strength"
Tanja, CEO & Co-Founder, BRAYCE®