The Story of BRAYCE®
A passionate hockey player wanted to carry his jersey number everywhere—without getting a tattoo—so he developed the idea for personalized sports bracelets.
Partnering with Tanja and her team of specialists in production, design & fulfillment, they created this patentable product combining innovation and personalization.
BRAYCE® was born from understanding the pride athletes attach to their numbers. But we go beyond serving just athletes, we're a bridge connecting fans to the heart of the game, letting them carry their hero's number wherever they go.
What´s Behind the Name BRAYCE®?
The name BRAYCE® combines “Bracelet” and “Player.” It also plays on the word “embrace” – because that’s what it’s all about: proudly celebrating and wearing your passion and identity as an athlete. BRAYCE® is more than just an accessory. It’s your statement, showing that you’re part of the game – always and everywhere. It’s the pride you feel when you wear your number, a reminder of what it means to have earned your place on the team.
Our Vision
Our vision? To make BRAYCE® the leading lifestyle brand for athletes and fans. We aim to build a community that brings players and fans closer together. In our world, players aren’t opponents but teammates in the grand game of life. We want everyone who’s found their identity in sports to share it with the world and connect with others who feel the same.
Built for Athletes and Fans
Every BRAYCE® bracelet is designed with athletes in mind. Waterproof, durable, and comfortable enough for intense training sessions while elegant enough for everyday wear. From the court to the office, your BRAYCE® performs.
Personalized Perfection
Your jersey number isn't just digits - it's your identity. BRAYCE® transforms your number into premium jewelry that tells your story. Whether it's your own number or your hero's, make it personal.
Why I Wear No. 55
"I never thought I could hit 55 km/h in slalom water skiing. My coach believed in me when I didn't believe in myself. Through pain, falls, and injuries, I kept pushing. The day I hit 55 km/h changed everything.
#55 became my reminder that nothing is impossible with work and determination. That's the mindset behind BRAYCE®. Your number isn't just a digit - it's your story of perseverance.
While #55 is my motivation number, on game days I wear my daughter's jersey number. Because her number tells its own story of courage and teamwork. Just like yours does."
"No.55 - My Source of Strength"
Tanja, CEO & Co-Founder, BRAYCE®