Privacy policy

Last updated: July 1, 2025

BRAYCE operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). BRAYCE is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at service24@brayce.com or contact us at 121 School House Road, Mills River, NC, 28759, US

Google Ads

We use Google Ads to deliver targeted advertising to you based on your interests and online behavior. Google Ads uses cookies and similar tracking technologies to collect information about your visits to our website and other websites to provide you with relevant advertisements. The information collected may include your IP address, browser type, operating system, referring URLs, and pages visited.

You can opt out of personalized advertising by visiting Google's Ad Settings at www.google.com/settings/ads or by using the NAI opt-out tool at www.networkadvertising.org/choices. Please note that opting out does not mean you will not see ads, but they will be less relevant to your interests.

Facebook Pixel

We use Facebook Pixel, an analytics tool provided by Meta Platforms, Inc., to measure the effectiveness of our advertising campaigns and to deliver personalized advertisements on Facebook and Instagram. The Facebook Pixel collects data about your activities on our website, including pages viewed, products purchased, and other actions taken.

This information is used to create custom audiences for targeted advertising and to track conversions from Facebook ads. You can manage your Facebook ad preferences at www.facebook.com/settings?tab=ads or opt out of Facebook's use of your information for ad targeting at www.aboutads.info/choices.

Google Analytics 4 (GA4)

We use Google Analytics 4, a web analytics service provided by Google LLC, to understand how visitors interact with our website. GA4 collects information such as your IP address (which may be anonymized), device type, browser information, geographic location, and how you navigate through our website.

This data helps us improve our website's functionality, content, and user experience. Google Analytics uses cookies and similar technologies to collect and process this information. You can prevent Google Analytics from recognizing you on return visits by disabling cookies in your browser settings or by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Your Rights and Choices

You have the right to control how your information is collected and used for advertising purposes. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies. Please note that disabling cookies may affect the functionality of our website and your user experience.

For more information about how these services handle your data, please refer to their respective privacy policies:

California Privacy Rights (CCPA/CPRA)

For California Residents:

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information:

Your Rights Include: • Right to Know: You may request information about the categories and specific pieces of personal information we collect, use, disclose, and sell • Right to Delete: You may request deletion of your personal information, subject to certain exceptions • Right to Correct: You may request correction of inaccurate personal information • Right to Opt-Out: You may opt out of the sale or sharing of your personal information • Right to Limit Use: You may limit the use and disclosure of your sensitive personal information • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

Categories of Information We Collect: • Identifiers (name, email, IP address, account names) • Commercial information (purchase history, shopping preferences) • Internet activity (browsing history, interaction with our website) • Geolocation data (approximate location based on IP address) • Professional information (company name, job title for B2B customers)

How to Exercise Your Rights: California residents may submit requests by: • Email: privacy@brayce.com

We will verify your identity before processing any request. You may designate an authorized agent to make requests on your behalf.

Colorado Privacy Rights (CPA)

For Colorado Residents:

Under the Colorado Privacy Act (CPA), effective July 1, 2023, Colorado residents have the following rights:

Your Rights Include: • Right to Access: Obtain confirmation whether we process your personal data and access such data • Right to Correction: Correct inaccuracies in your personal data • Right to Deletion: Delete personal data you have provided or we have obtained about you • Right to Data Portability: Obtain your personal data in a portable and readily usable format • Right to Opt-Out: Opt out of:

  • Sale of personal data
  • Targeted advertising
  • Profiling for decisions with legal or significant effects

Exercising Your Rights: Colorado residents may submit requests through: • Email: privacy@brayce.com

We will respond to your request within 45 days. If you have concerns about our response, you may appeal our decision by contacting us at [appeals@yourcompany.com].

Universal Opt-Out Mechanisms

We recognize Global Privacy Control (GPC) and similar browser-based opt-out signals as valid requests to opt out of the sale or sharing of personal information for both California and Colorado residents. When we detect such signals, we will automatically honor your opt-out preference for that browser.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary based on the type of information and the purpose of collection.

Notice of Financial Incentives

We may offer discounts, rewards, or other incentives for providing your personal information (such as email signup discounts). These programs are entirely voluntary. The value of your personal information is based on our reasonable estimate of the expense we incur collecting and using that information. You may withdraw from these programs at any time by unsubscribing or contacting us.

 

Virginia Privacy Rights (VCDPA)

For Virginia Residents:

Under the Virginia Consumer Data Protection Act (VCDPA), effective January 1, 2023, Virginia residents have the following rights regarding their personal data:

Your Rights Include: • Right to Access: Confirm whether we process your personal data and access such data • Right to Correct: Correct inaccuracies in your personal data • Right to Delete: Delete personal data provided by or obtained about you • Right to Data Portability: Obtain a copy of your personal data in a portable and readily usable format • Right to Opt-Out: Opt out of:

  • Sale of personal data
  • Targeted advertising
  • Profiling for decisions that produce legal or significant effects

Exercising Your Rights: Submit requests via: • Email: privacy@brayce.com

We will respond within 45 days of receipt. If we decline your request, you may appeal by contacting privacy@brayce.com within a reasonable period.

Connecticut Privacy Rights (CTDPA)

For Connecticut Residents:

Under the Connecticut Data Privacy Act (CTDPA), effective July 1, 2023, Connecticut residents have the following rights:

Your Rights Include: • Right to Access: Confirm processing and access your personal data • Right to Correct: Correct inaccuracies in your personal data • Right to Delete: Delete personal data provided by or obtained about you • Right to Data Portability: Obtain a copy of your personal data in a portable format • Right to Opt-Out: Opt out of:

  • Sale of personal data
  • Targeted advertising
  • Profiling for decisions with legal or significant effects

Exercising Your Rights: Submit requests via: • Email: privacy@brayce.com

We will respond within 45 days of receipt. If we decline your request, you may appeal by contacting privacy@brayce.com within a reasonable period.

Utah Privacy Rights (UCPA)

For Utah Residents:

Under the Utah Consumer Privacy Act (UCPA), effective December 31, 2023, Utah residents have the following rights:

Your Rights Include: • Right to Access: Confirm whether we process your personal data and access such data • Right to Delete: Delete personal data that you have provided to us • Right to Data Portability: Obtain a copy of your personal data in a portable format • Right to Opt-Out: Opt out of:

  • Sale of personal data
  • Targeted advertising

Exercising Your Rights: Submit requests via: • Email: privacy@brayce.com

We will respond within 45 days of receipt. If we decline your request, you may appeal by contacting privacy@brayce.com within a reasonable period.

Texas Privacy Rights (TDPSA)

For Texas Residents:

Under the Texas Data Privacy and Security Act (TDPSA), effective July 1, 2024, Texas residents have the following rights:

Your Rights Include: • Right to Access: Confirm processing and access your personal data • Right to Correct: Correct inaccuracies in your personal data • Right to Delete: Delete personal data provided by or obtained about you • Right to Data Portability: Obtain your personal data in a portable and machine-readable format • Right to Opt-Out: Opt out of:

  • Sale of personal data
  • Targeted advertising
  • Profiling for decisions producing legal or significant effects

Exercising Your Rights: Submit requests via: • Email: privacy@brayce.com

We will respond within 45 days of receipt. If we decline your request, you may appeal by contacting privacy@brayce.com within a reasonable period.

Oregon Privacy Rights (OCPA)

For Oregon Residents:

Under the Oregon Consumer Privacy Act (OCPA), effective July 1, 2024, Oregon residents have the following rights:

Your Rights Include: • Right to Know: Obtain a list of specific third parties to whom we've disclosed your personal data • Right to Access: Confirm processing and access your personal data • Right to Correct: Correct inaccuracies in your personal data • Right to Delete: Delete personal data provided by or obtained about you • Right to Data Portability: Obtain your personal data in a portable format • Right to Opt-Out: Opt out of:

  • Sale of personal data
  • Targeted advertising
  • Profiling for decisions with significant effects

Exercising Your Rights: Submit requests via: • Email: privacy@brayce.com

We will respond within 45 days of receipt. If we decline your request, you may appeal by contacting privacy@brayce.com within a reasonable period.

Universal Privacy Controls

Recognized Opt-Out Signals: We honor Global Privacy Control (GPC) and similar universal opt-out mechanisms across all states where required by law. When detected, we automatically apply your opt-out preferences for that browser session.

Data Categories and Purposes: Across all states, we collect and process personal data for the following purposes: • Providing and improving our products and services • Processing transactions and fulfilling orders • Customer service and support • Marketing and advertising (with opt-out options) • Legal compliance and fraud prevention • Analytics and business intelligence

Children's Privacy: We do not knowingly collect or sell personal data from individuals under 13 years of age (or under 16 in California). If you believe we have inadvertently collected such information, please contact us immediately.

Contact Information for All Privacy Requests: • Email: privacy@brayce.com • Mail: Brayce LLC,  Attn: Privacy Department, 121 School House Road, Mills River, NC 28759, USA